Here’s my prediction: Within two years, we won’t call newsstands like Next Issue’s “a Netflix for magazines” because it’s one price for a big catalog of content. We’ll call it “a Netflix for magazines” because instead of mail delivery or bulky downloads, the primary delivery mechanism will be streaming high-definition, through-designed magazines over the web.
Then we get into the stuff that’s really fun for Guenther. How do I do search? What about individual article discovery? Where are the recommendations? What does personalization look like in magazines? How do we interact with social media and the open graph? You don’t need to go to HTML web magazines to add these elements, but they all point in that same web-native direction.
— More on the future possibilities of Next Issue Media via Wired.
They also all point to bringing magazines back to the center of public attention, social conversation and private enjoyment.
“Anthology was conceived for print, and our idea from day one was to create something physical, not digital,” Le adds.
The century-old tradition of domestic publications meant to make home life a little more creative, comfortable and empowering is, in many ways, still just that. The new magazines espouse a determined mission to reject high-tech frills and distractions.
— via Monterey County Weekly
Williams opens the second issue of Kinfolk with instructions on how to read it. “The images, stories, and ideas are simply not conducive to a quick peruse,” he writes. “Set aside some quiet time in the evening to read this volume, to curl up with a blanket and soak it all in.”
52 Magazines Launched in Early 2012
By now, we’ve all heard about the new “Netflix for magazines” concept from Next Issue Media, a joint venture between publishers Conde Nast, Hearst, Time Inc., Meredith, and News Corp. For a monthly fee, consumers can have access to multiple magazine titles in digital form. The idea sounds intriguing, and I commend NIM for trying to innovate, but I also have some doubts about the product’s future success. I’m definitely filing NIM under the wait-and-see category, and here’s why:
“It’s like if I walked into Barnes & Noble and wanted to browse magazines, and I was led into a room with you windows where I can read Fortune.” Guenther says. “And then I say, ‘Okay, I want to read Wired,’ and they send me to another room. When I walk in, there’s a big sign on the front door saying, ‘Here are your instructions for reading the magazine.’” (via TechCrunch)
Cosmopolitan Says It Has 100,000 Paid Digital Subscriptions -
Wondering how Cosmo’s strategy for negatively impacting women differs on the iPad.